Bungie are gearing up to reveal something about Marathon
1 min read
Summary
Bungie, famous for its Halo series, has been somewhat quiet about its upcoming game Marathon.
This has prompted the company to use cryptic messaging and augmented reality marketing to create a buzz.
The campaign includes a video of coded symbols, which residents of the internet have yet to decipher.
This is accompanied by a series of animations that seem to tease the imminent revelation of more information.
Marathon’s development has been difficult, with the company undergoing widespread layoffs and studio changes.
The game will be Bungie’s first release since being purchased by Sony, so there’s a lot riding on its success.
While Marathon is currently very mysterious, fans of the original trilogy from the 1990s will recall that it too was a groundbreaking immersive sim that foreshadowed much of what would define Bungie’s landmark franchise Halo.
The company has a history of AR marketing stunts, which it also deployed around the launch of Halo 2.
