2K Games are actively selling Mafia: The Old Country as a sideshow
1 min read
Summary
Mafia: The Old Country will be released on 8 August, and is being marketed as a linear experience that focuses on high-quality storytelling and immersion in the game world.
It is being pitched by the game developers and publishers as a complementary game to the larger live service games that require significant time commitments.
Mafia is intended to provide a highly polished narrative experience that requires less time commitment.
The game follows the familiar Mafia gameplay formula, with emphasis on a linear experience and story.
There is a market for games that provide a focused experience that does not require a large time investment, and Mafia is poised to fill that niche.
The game is also a response to the current trend of live service games that require significant time commitments and provide ongoing content updates rather than a complete, standalone experience. GTA 6 has been pushed back to 2026, so Mafia has room to find an audience this year.
