The Less People Know About AI, the More They Like It
1 min read
Summary
Researchers have discovered that people with less knowledge of AI are more receptive to using it regularly in daily life, according to a study published in the Journal of Marketing.
This is particularly the case when AI is deployed to handle tasks associated with human traits such as emotional support, and respondents with lower AI literacy viewed the technology as more “magical”.
In contrast, those with higher AI literacy and understanding of how algorithms and training data operates see the technology as less mysterious, and are more open to using AI for tasks such as test result analysis.
Researchers claim their findings could be used to help devise new AI products and services to boost adoption rates while also helping users to understand the benefits and risks of the technology.