“Some Assembly Required” Makes Us Love Things More
1 min read
Summary
Harvard Business School studied what they called “The IKEA Effect” in 2012, where they looked at how involving a customer in the construction process of a product increased their emotional attachment to it.
This is because, regardless of DIY experience, consumers feel their self-made product rivals that of experts.
This can be used by startups and product makers to lessen the costs of labour while increasing a bond with the consumer by allowing them a role in the construction, thus improving the customer experience.
It is critical that clear and successful instructions are provided to ensure a positive experience for the end user, which will translate into a positive perception of the product.
Inventors and makers should steer away from offers of inexpensive patents and focus on the experience they want to offer their customers.
