Beyond the Click: Writing Introductions That Keep Readers Glued to the Page
1 min read
Summary
The introduction to an article is crucial for maintaining the interest of the reader and assuring them that the value promised in the headline will be delivered.
Unfortunately, many articles fail to accomplish this, losing readers before they get to the meat of the post.
Medium writers often capitalize on this by writing mindful hooks that pull readers further into the story and leave them eager to continue reading.
This can be accomplished by writing a provocative statement, a personal story, a surprise ending, or caching concepts.
Writers should also consider the tone and writing style for their introductions, ensuring it is consistent and matches the intentions and goals of the story.
Using these techniques will help ensure that readers not only click on your article but also read and engage with your content.