In pursuit of a viral, five-year-old compact camera
1 min read
Summary
In recent years, TikTok has led some cameras to sell out and become hard to find.
The Canon PowerShot G7 X Mark III has become popular on the platform recently, with many tips and tricks videos sharing how to find the camera.
However, after weeks of searching, one journalist has not been able to find it.
She claims that it is out of stock on every website and often disappears from Target’s website.
The next version of this camera, the Canon PowerShot G7 X Mark II, is also sold out nearly everywhere and is only available from third-party sellers for $1,500.
According to a camera store owner, the low supply and high demand may be due to the camera makers shifting their resources towards interchangeable lens cameras.
This, combined with the looming threat of tariffs on camera parts made in Asia, could be behind the camera’s scarcity.