Meta’s Ray-Bans have sold 2 million pairs — its maker is prepping to sell 10M each year
1 min read
Summary
Meta has partnered with EssilorLuxottica to manufacture its Ray-Ban Stories smart glasses and aims to sell 10 million of the devices annually by the end of 2026, according to the eyewear company’s CEO and chairman Francesco Milleri.
He said on a recent earnings call that nearly two million units have been sold since they went on sale in October 2023 and expects the partnership with Meta to be a long-term one.
Milleri believes glasses will become a “shared platform… ready to embark on third-party brands” and will all be supported by AI.
Meta has recently launched an AI-powered live translation feature and is expected to release a version of the glasses with a heads-up display in 2025.
The social media company has also appointed the former CEO of luxury retailer The RealReal, Rati Sahi, as its new vice president of retail for wearables.