Summary

  • Geoff recently built a Twitter browser extension called Twemex.
  • Twemex helps people find interesting ideas on Twitter by improving the platform’s search functionality.
  • It ultimately gained tens of thousands of users and led to an acquisition.
  • In this article, Geoff reflects on the benefits of building a browser extension.
  • Side projects are often more rewarding when they customize or improve an existing app vs. starting from scratch.
  • For the developer, it’s easier to find ideas, requires less operational overhead, and has easier distribution.
  • For the end user, extensions smoothly add functionality to an app they already use and can support niche use cases.
  • However, extensions have platform risk, require earning the pixels for a seamless experience, and the Chrome extension platform has its flaws.
  • Overall, making extensions is a fun and efficient way to create useful software, especially with limited time and effort.

Original Article