How to Optimize Your LinkedIn Profile for Better Job Prospects
1 min read
Summary
A lot of people largely ignore LinkedIn or merely use it as an online CV, but the platform offers a lot more than that, especially when it comes to job hunting
There are several ways to optimise your profile on the platform to ensure you stand out from the crowd and make yourself more noticeable to potential recruiters
Firstly, ensure you add a keyword-rich headline that solves a problem and is divided into sections, including job title, the problem you solve, the results, and any credibility markers
Secondly, use the ‘featured’ section to showcase your work, and prioritise visual content over text-based content where possible
Thirdly, only list your top three to five skills to avoid dilution and better rank in search results, and ensure they are in demand
Finally, in addition to the above, LinkedIn optimisers should turn the ‘open to work’ visibility setting to ‘recruiters only’ and ensure they use the certificates section to boost their profile ranking
