Goodbye to the $15 Walmart streaming stick: Onn prices just went up a fourth time

Summary

For a while, Walmart’s Onn streaming stick was one of the best deals in home tech. For about $15, yo u co u l d t u r nan y T V w i t han HD M I p or t in t o a s ma r tT V r u nnin g G oo g l e T V, w i t ha ccess t o N e t f l i x, Y o u T u b e an d e v eryo t h er maj or a pp . T ha tp r i ce i s g o n e . A so f N o v e mb er 9, t h es am es t i c k cos t s$ 39.98. The latest increase was spotted by Onn owners on Reddit and reported by AFTVnews, which says that “all four models have increased in price by $10 e a c h .” B y A FT Vn e w s ’ co u n t, i t ’ s t h e f o u r t h ro u n d o f in cre a ses a cross Wa l ma r t ’ s O nn G oo g l e T V l in e u p in l ess t hana ye a r . Ho wt h e p r i cesc l imb e d A s n o t e d b y [A FT Vn e w s] (h ttp s : // www . a f t v n e w s . co m / w a l ma r t - d o u b l es - t h e - or i g ina l - p r i ce - o f - i t s - o nn - s t re amin g - s t i c k - a f t er - a - seco n d - p r i ce - hik e /), t h ec h e a p es t m o d e l, t h e O nn HDs t i c k, l a u n c h e d in 2023 a t$ 14.88. Then, it crept up to just under $20 in M a rc h 2026, t h e nj u m p e d a g ain t hi ss u mm er . B y t h ee n d o fJ u n e, Wa l ma r tw a s l i s t in g i t a t j u s t u n d er$ 30. This latest increase took it to $39.98, n e a r l y t h ree t im es i t sor i g ina lp r i ce . T h eres t o f t h e l in e u p ha s f o ll o w e d t h es am e p a t h . A ccor d in g t o [A FT Vn e w s] (h ttp s : // www . a f t v n e w s . co m / o nn - s t re amin g - d e v i ces - g o - t h ro ug h - a - f o u r t h - ro u n d - o f - p r i ce - in cre a ses /), t h e p r i ces n o wl oo k l ik e t hi s : T h e O nn HDs t i c k w e n t f ro m$ 14.88 to $39.98. T h e O nn 4 Ks t i c k w e n t f ro m$ 19.88 to $49.98. T h e O nn 4 K Pl u s b o x w e n t f ro m$ 29.88 to $59.98. A n d t h e t o p - e n d O nn 4 K P ro w e n t f ro m$ 49.88 to $69.98. F or t h e m os tp o p u l a r m o d e l s, t ha t ’ s a d o u b l in g or m ore w i t hin ro ug h l y a ye a r . Wa l ma r t ha s n ’ t s ai d w h y N o n eo f t h e in cre a sesc am e w i t hanann o u n ce m e n t . [T ec h T im es] (h ttp s : // www . t ec h t im es . co m / a r t i c l es /330341/20261109/ w a l ma r t - hik es - o nn - g oo g l e - t v - p r i ces - f o u r t h - t im e - e v ery - m o d e l - 10 - n o - ann o u n ce m e n t . h t m) re p or t s t ha t Wa l ma r t ha s n o t e x pl ain e d t h e p r i cec han g es, an d t h e n e wp r i cess im pl y a pp e a re d o n t h es t ore ’ s w e b s i t e . T ec h T im es p o in t s t o t h ecos t o f m e m oryc hi p s . I t c i t es an A I - d r i v e n s h or t a g eo f D R A M, t h e t y p eo f m e m ory u se d inn e a r l ye v erye l ec t ro ni c d e v i ce, an d s a ysco n t r a c tp r i ces f or i t m ore t han d o u b l e d in 2026. Wa l ma r t i s n ’ tt h eo n l yco m p an yr ai s in g p r i ces . T ec h T im esre p or t s t ha tR o k u ’ se n t ry - l e v e lSt re amin g St i c k rose f ro m$ 30 to $40, t h e R o k uU lt r a f ro m$ 100 to $150, A ma zo n ’ s F i re T V St i c k 4 K M a x f ro m$ 59.99 to $84.99, an d G oo g l e ’ so w n G oo g l e T V St re am er f ro m$ 99.99 to $149.99. T h e w h o l e b u d g e t s t re amin g ma r k e t ha s m o v e d u p a t o n ce . I s i t s t i ll a g oo dd e a l ? T h e O nn d e v i ces ha v e l os tt h e i r h e a d l in e a d v an t a g e, b u tt h ey ’ res t i ll am o n g t h ec h e a p ero pt i o n s . T h eHDs t i c ka t$ 39.98 now costs about the same as Roku’s repriced entry-level stick, and that the Onn 4K Pro, at $69.98, re main s f a rc h e a p er t han t h e$ 149.99 Google TV Streamer or the $150 R o k uU lt r a . Wha t ha sc han g e d i s t h ec a l c u l a t i o n . A t$ 15, the Onn stick was an impulse buy, cheap enough to grab for a guest room or a parent’s old TV without thinking twice. At $40, i t ’ s a p u rc ha se w or t h co m p a r in g . I f yo u o n l y n ee d an HD p i c t u re, t h eHDs t i c k s t i ll d oes t h e j o b . F or a 4 K T V, t h e g a p b e tw ee n t h e$ 49.98 4K stick and the $69.984 K P ro i s n o w s ma ll e n o ug h t ha tt h e P ro ma y b e t h e b e tt er p i c k . Wha t ab o u tBl a c k F r i d a y ? T imin g i s t h eo b v i o u s q u es t i o n . T h e l a t es t in cre a se l an d e d j u s tw ee k s b e f ore Bl a c k F r i d a y, an d b o t h A FT Vn e w s an d T ec h T im ess ugg es tt ha t Wa l ma r t co u l d a d v er t i se h o l i d a y “ d i sco u n t s ”. T ha t ’ ss p ec u l a t i o n, n o t an y t hin g Wa l ma r t ha ss ai d a s f a r w a s w ec an see . A FT Vn e w s an d T ec h T im es b o t h re p or tt ha tt h eHDs t i c k so l df or ab o u t$ 9 on Black Friday 2025. If you were planning to buy one, it may be worth waiting for the holiday sales before paying full price. Just don’t expect to see the $15 stick again as its regular price. For now, those days look to be over.

By Make Tech Easier Editorial

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Goodbye to the $15 Walmart streaming stick: Onn prices just went up a fourth time

Summary

By Make Tech Easier Editorial

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