Take Control of Microsoft Copilot’s New Memory and Personalization Feature
1 min read
Summary
In its latest update, the Bing Copilot tool created by Microsoft has included a memory and personalisation feature which has caused some concern among users regarding privacy and user experience
Copilot will now track user conversations to create a user profile
This profile will then be used to provide personalised answers and recommendations suited to the user’s preferences and routines
While some see this as a useful adaptation providing a smoother experience, others fear it invades personal privacy and locks the user into a biased recommendation ecosystem
To opt out of this feature, click on the profile icon and select settings, then move to privacy and toggle next to personalisation to disable
All data will be retained if users choose to turn the personalisation back on, and all activity can be deleted by deletes history.
Disabling personalisation altogether is also an option, but this feature is increasingly being forced upon users. users who choose this option will need to disable all AI features to stop Copilot entirely.
The debate continues as to whether personalised features such as these represent helpful AI, or dangerous invasion of privacy and restraint of freedom of choice.
