Summary

  • Instagram has released a new feature called Blend which allows users to share their recommended Reels with each other and see their friends’ suggestions too.
  • This blends together the individual users’ algorithms so that the feed is comprised of suggestions overlapping between the two or more users’ interests.
  • To create a blend, users must invite another user via Instagram’s private messaging, and the blend is only created if the invitation is accepted.
  • The blend can be accessed directly from the messages, and users can chat together about the content they are viewing.
  • However, the blend is entirely optional, and if users do not enjoy it they are able to leave the blend and the other participants can continue without them.
  • For further personalised results, users can like, comment, share and follow any reels or accounts that they enjoy.

By Crystal Crowder

Original Article