Summary
- ChatGPT has been upgraded by OpenAI to include an extensive shopping feature
- Similar to other search engines, the ChatGPT search can be used to find products
- However, the upgrade means it can recommend products to users
- Clicking on the product image takes the user directly to the retailer to make the purchase
- Results are based on retailer metadata, reviews and pricing rather than priority placements or ads
- Users can use natural language to refine their search and find the exact product they are looking for
- The shopping feature is available to all users, whether they are logged in or not
- Being specific, describing intended use and listing must-have features are recommended to refine searches
- Results may be further personalised if the user is signed in and can save searches to return to later
- Turning off personalisation in settings can stop previous searches and interactions being used to influence results
- This makes it an attractive alternative to Google and other search engines for finding products to purchase.
By Crystal Crowder
Original Article