Summary
- Amazon has introduced AI shopping guides to help users decide what products to buy
- It gathers data from its own marketplace, third-party sellers, reviews, and other non-Amazon sites
- These are some of the most popular guides for each category, but Amazon plans to expand this over time
- They aim to help users learn the jargon and make informed decisions, rather than act as a strict recommendation service
- Amazon is also rolling out an AI personal shopping assistant called Rufus, which answers user queries and gives further details on products
- However, users should not rely on these guides alone and should always do further research before purchasing any items.
- It is also good to be cautious of AI-generated content which may contain incorrect information.
Some of these guides are very comprehensive and are similar in depth to those on popular tech sites, but they lack the in-depth product reviews of the individual items.
- Amazon is expecting these guides to become more accurate and reliable over time as the AI learns from new data.
At the moment these are mainly in general product categories, rather than specific product types.