Now You Can Turn Instagram Reels into Travel Itineraries
1 min read
Summary
Expedia has introduced a new beta feature called Trip Matching which uses artificial intelligence (AI) to create travel itineraries based on Instagram Reels.
The feature allows users to message Expedia via Instagram and send the company a reel.
Expedia will then use AI to scan the reel and suggest accommodation, activities, and other travel information.
After this, users can interact with the Expedia via Instagram to ask further questions and get more tailored results.
Though the feature is beta and will only be available for a limited time, it represents an innovative new use for reel content.
It also emphasises the continued relevance of Instagram to the travel industry, even in the face of rising competition from TikTok.
Those interested in using the new feature should act quickly to try it out whilst it’s still available.
