Apple Doesn't Actually Want You to Buy the iPhone 16e
1 min read
Summary
A major update to Apple’s popular iPhone SE range, the iPhone 16e, was released at the end of 2022, but reviews have been mixed, and it seems the phone may have been designed for consumers in Asia, not North America or Europe, according to an analysis posted on the blog site Comparisons.org.
The phone is 600,whichis200 more than the previous model, but has fewer features, and Apple’s decoy pricing strategy appears to be in play, as the tech giant seems to be nudging consumers to spend more on the flagship iPhones.
However, for Asian markets, the device could serve to entice Android users to switch to an iPhone, locking them into Apple’s ecosystem in a market where there is an opportunity to convert hundreds of millions of new users.
This would create a steady stream of recurring revenue for Apple as hardware sales alone are no longer a sustainable business model, prompting the company to encourage users to switch brands.
