YouTube Premium Will Soon Be Available for a Lower Price (if You Don't Need Music)
1 min read
Summary
YouTube is to launch a cheaper version of its premium service to consumers in the US, Australia, Germany and Thailand, which does not include ad-free music videos.
The lower price tier is being introduced in response to calls from consumers who want to pay for the ad-free experience on the platform, but don’t want to pay for music they may already have access to on other music streaming services.
The exact pricing for the new ‘Premium Lite’ service has not yet been released, but the current YouTube premium service costs 13.99amonth,andthecompany′sstreamingmusicoffering,YouTubeMusicPremium,costs10.99 a month, suggesting the new product will be priced similarly to the music-only offering.
The cheaper service will provide ad-free access to most YouTube content apart from music videos, and will not include premium features such as improved audio and different playback speeds.
