Summary

  • Amazon’s AI chatbot Rufus aims to improve customers’ experience by helping them find relevant products and providing additional information
  • However, a tech reviewer has claimed that it is not worth relying on AI for this kind of service yet
  • Instead, he suggests using Perplexity, which searches Amazon for requested products and directs the user to a page where they can easily make a purchase, he says it’s more hit and miss with more niche wants but works well with mainstream products
    • It allows more targeted searching, enabling users to search by brand and obtain a summary and direct link to the product
      • It also gives users the option to ask follow-up questions for more specific results
      • It also provides a tool for those who want to search more broadly and see overviews of products by niche.
  • While it may not be the best for finding specific brands, it is useful for giving an overview of what’s available on Amazon across multiple manufacturers
  • It enables users to compare product types and read customer reviews elsewhere on the web as well as on Amazon, allowing them to make more informed choices before purchasing.

By Danny Maiorca

Original Article