TikTok Channels YouTube With a Major Desktop Update for Endless Browsing
1 min read
Summary
TikTok’s parent company, ByteDance, has given the TikTok web app an overhaul, making the experience of using the web app more enjoyable for users, and bearing similarities to YouTube.
The updates include a modular design reducing distractions for an enhanced viewing experience, game streamers being able to go live in either portrait or landscape mode and a full-screen horizontal view for desktop users, a floating mini-player which plays TikTok videos whilst users browse other windows, and new Collections features for easier video category customisation.
While TikTok still deems itself a ‘mobile-first’ platform, it indicates ByteDance is recognising the importance of desktop users, and the new layout and features are now globally available.
This could help TikTok boost its user numbers 86.9m US users in 2023 and strengthen its position ahead of potential renewed security fears from the Biden administration.
