Google Adds an AI Mode to Search to Take On ChatGPT and Perplexity
1 min read
Summary
Google is rolling out an AI mode for its search engine, building on the existing AI Overviews feature that offers automatic summaries on search results.
AI Mode uses AI to offer more advanced responses, allowing for follow-up questions and more complex queries, and uses Gemini 2.0 to offer reasoning and thinking capabilities.
However, the new feature is only available through Google One AI Premium subscribers, indicating a move towards paid searches.
This places Google Lab’s AI search alongside paid for AI search tools like ChatGPT and Perplexity.
It remains to be seen whether Google will make the AI Mode more accessible after this experimental phase.
This move aligns with Google’s commitment to expand its use of AI across its products.
Google also plans to expand its AI Overviews to handle more sophisticated questions, make the feature available to more users including teenagers, and remove the need for a Google account.
