I'll Sell My Roku TV If It Goes Ahead With This Update
1 min read
Summary
In March 2025, Roku began a testing video ads that start automatically, before users have even reached the home page.
A Roku representative stated that this is just a test and that the company is simply looking to “explore new ways to showcase brands and programming.”
Users are concerned that this will become a regular occurence as a new revenue stream for the company, which would be very bad news for consumers.
This would not be the only ad implementation that Roku has made; in 2024, Roku added video-enabled ad units to the homepage, amid much criticism.
Users are able to opt out of these ads by selecting “show a different ad,” but this is seen more as an illusion of control than an actually helpful feature.
Users are growing increasingly frustrated with streaming services’ recent tendency to introduce ads and reduce affordability.
