Amazon's AI-Powered Search Actually Sounds Like a Good Way to Shop
1 min read
Summary
Retail giant Amazon is utilizing artificial intelligence (AI) to enhance its shopping processes, creating personalized shopping prompts tailored to customers’ preferences.
Using everyday language, shoppers can create prompts based on their interests and price limits, with AI scanning store inventory for relevant products, deals, and restocks.
Notifications are then sent to customers’ devices, informing them of new inventory.
The feature is currently only available to some Amazon users on iPhone and Android devices, but is expected to be rolled out across the US in the coming months.
Amazon also uses AI to enhance its voice assistant, Alexa, available on its Echo speaker lineup.
Known as Alexa+, the upgraded version is set to rollout to some users soon, after its initial unveil in February 2025.
Amazon hopes to utilize AI to enhance shoppers’ experiences.
