Online retailer Temu has come under fire for allegedly publishing biased and fake reviews on its site, prompting a warning from the US Federal Trade Commission (FTC) about the practice.
Some red flags include repetitive reviews with identical phrasing and content, reviews that include promo codes, and a lack of photos or specific details in reviews.
Temu allows users to post reviews with preset phrases, which often results in similar copies.
Reviews that only give five-star reviews could also be fake, along with those that have peculiar misspellings and grammatical errors, as these are often generated by bots.
Despite concerns about the legitimacy of reviews on the site, Temu is a legitimate company that honours refund and return requests.
Makeuseof.com warns that when shopping online, it’s important to check reviews with a critical eye and recommends exploring other sites that offer free international shipping.
