Summary
- AI powered search features are being tested by Netflix to improve the user experience and enhance content recommendations.
- Currently, Netflix users rely on specific keywords and secret codes to find content, which are limiting.
- The new search feature, provided by OpenAI, will offer far more specific search terms, including mood and feelings, to recommend content.
- The test is limited to Netflix subscribers in Australia and New Zealand on iOS devices, but will expand to the US in the coming weeks and months.
- It is hoped that AI will bridge the gap between what viewers are looking for and what is in Netflix’s vast catalogue.
- This should increase user satisfaction and limit the frustration of endless scrolling.
By Dave Parrack
Original Article