Summary

  • Google is removing country code top-level domain names and will redirect users to its main website, Google.com, in a bid to streamline the user experience.
  • Country specific web addresses, such as Google.ng for Nigeria, will no longer be used.
  • The change will be rolled out gradually over the next few months and users may be asked to re-enter some of their search preferences.
  • Google has said the move will not affect search results or how it handles national laws, and it has provided a consistent search experience for all users since 2017, regardless of which domain they use.
  • The switch highlights how Google is responding to increased competition from emerging search tools, such as Reddit and AI chatbots.

By Dave Parrack

Original Article