LG Smart TVs Will Soon Track Your Emotions to Show Even More Ads
1 min read
Summary
LG has announced it is licensing software that uses artificial intelligence (AI) to analyse viewers’ emotions and cater advertising to their perceived psychological profiles.
The technology, created by Canadian firm Zenapse, uses its Large Emotion Model (LEM) to analyse combinations of factors including viewed content, emotional responses and consumption habits to create personalised profiles for each viewer.
These profiles are then used to select and display targeted advertisements on LG’s webOS platform, with over 35% of smart TVs in the US running this operating system.
There is no word on data protection or privacy issues surrounding the use of this software, raising concerns over the security of viewer data and its potential misuse.
This story is developing and Users will be able to view such targeted ads on LG TVs from this year.
