Summary

  • Discount shopping app Temu has announced it is planning to increase prices from 25 April 2023 due to changes in global trade rules and tariffs.
  • While the company has moved away from its direct-from-China supply model, it still sources many items from Asian marketplaces, which are now subject to tariffs.
  • In addition, from 2 May the US is ending the de minimis exemption, which currently allows retailers to ship products under $800 directly to US customers without extra duties.
  • As a result of these changing trade rules, fellow China-based retailer Shein has also announced price rises for US consumers, and both retailers are reducing their digital advertising spend.
  • However, Temu is urging customers to ‘shop now at today’s rates’.

By Vinayak Guhanarayan

Original Article