I Wish Amazon Prime Video Would Bring Back These 3 Features
1 min read
Summary
Although some appreciate the sleek design of many streaming services, others find the user interface challenging to navigate
For instance, Amazon Prime has a crowded look with too much content cramped into its landing page, making it difficult to wade through shows and movies; what’s more, an icon that indicates additional charge for some content is distracting for some
They suggest that to entice customers, streaming platforms should pay more attention to user experience and ease of navigation, even sacrificing some of the myriad content available to achieve this.
Additionally, they remark that Prime Video has disadvantageously discontinued previous features such as “Free to me,” and a watch party, both of which made it easier to schedule content with friends and family and made the platform more user-friendly.
They propose that these functionalities should be re-instated, andCustomer retention may increase as a result.
In conclusion, while these streaming platforms have increased content, they have lowered the quality of the user experience.
This can lead to less customer retention and brand loyalty.
