Summary
- Edits is an Instagram-owned video editing platform that is very similar to CapCut, with some believing it is a direct copycat
- It was announced in January 2025 with a proposed release date of February, but actually launched earlier, on April 22, 2025.
- It is free to use, which is a bold move for a company of Meta’s size.
- Its UI is simpler than other editing apps, and is divided into Ideas, Inspiration, Projects, Camera, and Insights.
- It has a range of AI features including caption generation, which won the reviewer over as CapCut’s auto-captioning feature was behind a paywall.
- While it requires an Instagram account to operate, it is not as Instagram-centric as initially believed and exports videos without watermarking.
- The Insights platform is the only part of the app that is closely linked to Instagram, giving in-depth insights into Reels performance.
- The reviewer states that it is an impressive app and a solid CapCut alternative.
By Mahnoor Faisal
Original Article