Summary

  • Spotify has launched a new feature making it possible for listeners and creators to see how many times a podcast has been listened to or watched.
  • The tool is another attempt by the streaming service to become the platform of choice for podcast listeners and content creators.
  • It will enable users to assess the popularity of individual episodes, helping to identify rising gems and giving emerging podcasts a chance to get noticed.
  • The new “plays” metric will appear on the podcast episode, show and home pages.
  • It is available for both audio and video podcasts.

By Vinayak Guhanarayan

Original Article