Netflix's New App Makes It Easier to Find Stuff to Watch
1 min read
Summary
Netflix is launching a redesigned TV experience, making it easier for customers to choose what to watch by providing more information on tiles and regularly updated recommendations.
The firm’s mobile app is also set to undergo changes, with a new opt-in beta test using generative AI to search for content using more natural language and a new vertical feed of clips to make it easier to discover new shows and movies to watch.
The new Netflix experience will begin rolling out from May 19 globally, following a preview in the Netflix newsroom and their Tudum blog.
The aim of these changes is to make it quicker and easier for customers to decide what to watch from the wealth of content on the streaming service, thereby improving customer satisfaction.
