Summary
- Over the last few years, the internet has been increasingly concerned about the decline in the quality of results on Google, and it has arguably got worse, not better over time.
- The rise of AI-generated content, often inaccurate or insensitive, misleading meta descriptions, and SEO manipulations from legitimate and disingenuous companies have made the traditional “10 blue links” model less effective.
- Increasingly Aggressive Ads- The ads displayed by Google are becoming more aggressive, causing users to find them more disruptive and irritating and making it harder to identify the paid ads from the organic results.
- Clickbait and Low-Quality Content- The rise of clickbait and misleading headlines has resulted in many internet users not trusting the first page of results.
- SEO manipulation- Companies and organisations that can afford to pay for optimisation have taken over the top spots on many search results, pushing quality content from niche experts and independent journalists to the second or third page.
Google is in trouble and needs to make some serious changes fast or risk losing users to more efficient search engines.