Why Chinese manufacturers are going viral on TikTok
1 min read
Summary
Manufacturers in China are pushing back against the country’s reputation for “cheap, copycat products” by promoting themselves and their working practices on the video-sharing app, TikTok.
After President Trump’s trade war, Chinese factories are looking to promote themselves to western markets, going as far as offering warehouse tours and leather workshops.
While some of the claims made on the videos cannot be verified, factories are utilizing the social media platform as a new marketing strategy to promote their products.
It also allows them to directly address critics of Chinese manufacturing, where managers and employees feel that they are undervalued and disrespected.
The new push comes as TikTok has seen a surge in downloads in China since the beginning of the year.