The Download: selling via AI, and Congress testing tech
1 min read
Summary
Chatbots are becoming increasingly influential in consumer decisions, making it crucial for brands to be aware of how they are perceived by AI recommendation systems.
A case study on a meal prep company that was deemed too complicated by AI because it featured the effort of adding chives to a meal, which many would see as an unnecessary extra step, has highlighted the issue.
AI is heavily influencing consumer purchase decisions, making this an important consideration for brands.
As well as influencing consumer decisions, AI is changing the internet search experience, with generative AI search creating a new internet experience, according to MIT Technology Review’s 10 Breakthrough Technologies of 2025.
However, there are challenges to be overcome with AI search, such as fewer clicks, copyright fights, and sometimes questionable answers.