Pinterest’s AI will help you find the ‘right words’ to search for fashion
1 min read
Summary
Pinterest has launched a new tool to help its users refine their search for fashion accessories on the site.
It uses a “visual language model” to attach descriptive words and style profiles to images.
This allows users to filter and refine the profiles according to their taste and preferences.
The tool breaks down the images into components to make it easier to search for specific details.
The colors, fit, aesthetic, and other factors of a skirt or other garment, for example, can be isolated and adjusted, to refine the search.
Initially launched in the US, Canada, and the UK for women’s fashion, the feature will be extended to other countries and categories eventually. practicality or occasion.
This should make the site somewhat unique compared to competitors like Instagram, and confer a competitive advantage.
It also makes Pinterest more shoppable in comparison to other platforms.
This could potentially affectedness to drive more traffic to retailers that integrate with Pinterest, and impact their revenues. Pinterest News Room: Introducing new visual search features | Pinterest Newsroom (newsroom.pinterest.