YouTube is experimenting with a Premium plan for two people

Summary

• Digital video platform YouTube is piloting a new subscription plan for two people to use in India, France, Taiwan and Hong Kong.
• The $3premiumplan,midwaybetweentheindividualplanat$2 and the family plan at $4, offers flexibility and value for couples who want to share a subscription, a company spokesperson said.
• The pilot follows the full release of YouTube Premium Lite, which allows users to watch most videos without ads but lacks the features of the regular premium plan, launched at the end of last year.
• The two-person plan is another way for YouTube to encourage subscriptions as the company comes under pressure to reduce advertising on its platform.

By Jay Peters

Original Article