NBC will use Jim Fagan’s AI-generated voice for NBA coverage
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Summary
NBC has confirmed it will deploy AI technology to re-create the voice of sports narrator Jim Fagan, who died in 2017, for its upcoming NBA coverage.
Fagan’s voice will feature in select opener sequences and promotions when the network returns to NBA coverage in October.
NBC revealed its first promo featuring Fagan’s AI voice, gained with permission from the Fagan family, and said it will supplement other voiceover artists.
The network deployed a similar strategy during coverage of the 2024 Paris Olympics, using AI to generate personalised recaps using the voice of sportscaster Al Michaels.