Apple’s Eddy Cue: ‘You may not need an iPhone 10 years from now’
1 min read
Summary
Apple’s senior vice president of services, Eddy Cue, has warned that the iPhone could become extinct ten years from now, although this is something that many consumers hope will not be the case.
While speaking at the Google Search antitrust remedies trial, he noted AI’s potential to disrupt the tech industry, which could thus open the door to new market entrants and allow them to overtake incumbents.
He also acknowledged the demise of the iPod, which was once Apple’s ‘golden goose’, and said that Apple had made the right decision to discontinue the product, in order to focus on the development of the smartphone.
Although Apple’s sales are currently dominated by iPhone sales (more than half of its revenue), the company is evidently considering the future threat of AI and has filed numerous patents relating to the technology.
These include AI integration with watches, AirPods, and potential future smart glasses.