Apple is looking at adding Perplexity and other AI search engines to Safari
1 min read
Summary
Apple is looking to add AI search options to its Safari web browser, possibly within the next year, according to comments made by Apple’s senior vice president of services, Eddy Cue, during the Google antitrust trial.
While Cue indicated that the AI search services currently on offer from potential partners are not yet up to Apple’s standards, the company has already been in talks with companies such as Anthropic, Perplexity and OpenAI, with which Apple already has an agreement for other AI services.
The comments also reveal that Safari search numbers fell for the first time last month, which has never happened in the 22 years since Safari was launched.
This decline in searches impacts the revenues generated for Apple from Google under the current deal to make it the default search engine on Safari.