Whoop CEO Will Ahmed has issued a fresh apology to customers angered by the company reneging on its promise of free upgrades to the new Whoop 5.0 device.
Users who have been members for more than 12 months will be eligible to receive the new device for free, the company has now said.
Those with fewer than 12 months remaining on their subscription will have to either extend their membership by a year or pay a one-off $49.99 fee to upgrade.
Ahmed admitted in a previous apology that the company had reversed its position on offering free upgrades to loyal users, but accused a blog post claiming only six months’ membership was needed to qualify as being published in error.
Users have complained that the company is deliberately obtuse to avoid giving explicit answers to questions on upgrade policies.