Summary

  • Google is implementing a new feature for restaurants and bars to include special offers and events in their search results.
  • The offers will appear under the heading “This week” in the information box that appears when you search for a business.
  • Timed promotions could be for daily specials or live music events and will be added manually or via a link to a social media account.
  • At the moment this is just a trial for certain types of food and drink businesses in the US, UK, Canada, Australia and New Zealand.
  • The tool is enabled through the Posts on Google platform, which was launched over a decade ago to allow brands and celebrities to post content directly to Google carousels.
  • Users can also link their Instagram, Facebook or other accounts for automatic cross posting.

By Wes Davis

Original Article