Amazon claims it’s ‘constantly inviting’ new customers to Alexa Plus
1 min read
Summary
Amazon has replied to a recent Reuters story claiming it was unable to find evidence of Alexa Plus (the company’s new AI upgrade for its smart assistant) being used by any customers.
In a strongly worded statement, Amazon said the story was misleading, stating that hundreds of thousands of customers already have access to Alexa Plus, with the number growing as more early access requests are approved.
The company also provided a screenshot of the invitation email sent to customers, which contrasts sharply with the message portrayed in the Reuters article.
Alexa Plus was launched in February, but only to a select group of Amazon customers, with the company hoping to roll it out to all Amazon Prime customers by the end of the year.
It is believed the slow rollout is deliberate, as Amazon continues to develop AI chatbot capabilities for the platform.