Google may be close to launching YouTube Premium Lite
1 min read
Summary
YouTube is preparing to launch a cheaper version of its subscription service, YouTube Premium, called ‘Premium Lite’, in the US, Germany, Australia and Thailand, according to reports.
This new tier will target viewers who prefer to watch content other than music videos, although no price point has been confirmed yet.
YouTube originally piloted a no-ads version of Premium Lite in certain European countries in 2021, before discontinuing the plan in 2023.
However, the company confirmed in October 2024 that it was testing a different version of Premium Lite, which included limited ads and was priced at 8.99AUD/month,comparedto16.99 AUD/month for regular YouTube Premium.
The company did not confirm whether the US or other markets will get this cheaper option, or what the price might be, but stated that it is hoping to expand the offering with partners’ support.