Microsoft is testing free Office for Windows apps with ads
1 min read
Summary
Microsoft has launched an ad-supported version of its Office software for Windows users in a limited number of countries, including India, as it continues to trial the initiative, despite previously denying plans to do so.
The free version includes Word, Excel, and PowerPoint, as well as OneDrive storage, but lacks certain features including design tools, line spacing, add-ins, pivot tables and macros.
It is feared that Windows users could start to see more aggressive advertising on their screens, with banners permanently visible and 15-second videos playing periodically.
The move comes as Microsoft looks to challenge Google Workspace and Apple’s iCloud storage, as well as develop brand loyalty with those users who are not professional workers.