Apple accused of misleading consumers with Apple Watch ‘carbon neutral’ claims
1 min read
Summary
A class action lawsuit filed against Apple claims the company’s claims that certain Apple Watches are carbon neutral are misleading.
The suit claims the products were not carbon neutral as they relied on “faulty offset projects” that did not reduce the company’s greenhouse gas pollution, and that the watches’ emissions had only been reduced by 75% through cuts to materials and manufacturing processes, with the remainder offset by projects to remove carbon from the air.
Apple has faced similar criticism over its carbon offset projects before, and is not alone in being accused of such practices, with a Bloomberg investigation finding several other major brands also used “junk” carbon offsets to make similar claims.
Hanging on to current devices and not buying new ones may be the best method for consumers to minimise their own carbon footprint.