Summary
- YouTube is implementing a new design for its TV app in an attempt to attract more users.
- The new look is intended to make the platform more visually similar to Netflix.
- It is expected to go live in the next couple of months.
- The redesign will allow users to see paid content from other streaming services on the homepage, which they can then subscribe to.
- This content is currently only available via the Movies and TV section of the app, which makes it harder to find, hence the need for the redesign.
- YouTube has plans to give creators the option to present their videos in season sets and show auto-playing previews of shows, much like Netflix does.
By Emma Roth
Original Article