Summary

  • YouTube is expanding its $7.99 YouTube Premium Lite service to the US, having initially launched the discounted ad-free tier in Thailand, Germany and Australia.
  • While the lighter offering does not include offline downloads or background playback, users will gain access to most ad-free videos apart from music content.
  • It is worth noting that users in the pilot countries will still encounter non-interruptive ads when browsing and searching, in addition to video ads attached to music and shorts.
  • The 125 million global subscribers to YouTube Premium do not include those on free trials.
  • YouTube has not yet bundled YouTube TV with its premium services, a package which is expected to launch at a later date.

By Chris Welch

Original Article