Summary
- Apple has introduced AI-generated review summaries for apps in the App Store with iOS 18.4.
- The summaries, generated by large language models, aim to compile key information and highlights of users’ reviews into short paragraphs.
- Initially available in the US App Store for apps and games published in English, the feature will be refreshed weekly and expanded to other countries and languages later in the year.
- The introduction of the summaries follows Amazon’s implementation of AI-generated review highlights on its e-commerce platform in 2023.
- While these summaries aim to provide a helpful overview, saving users time, the focus on positive aspects could be perceived as disingenuous, and it could encourage companies to flood the review sections.
Users will be able to tap and hold on a review to report any problems with the feature in order to stop abuse of the system.