Inside the high-wire business of MrBeast

In recent months, YouTuber Jimmy Donaldson, aka MrBeast, has been talking to investors to raise $200 min f u n d in g t o v a l u e hi sco m p an y, B e a s t I n d u s t r i es, a t m ore t han$ 5bn.
An investor pitch deck, obtained by Bloomberg, shows Feastables, the chocolate brand of Beast Industries, matched the video revenue in 2024 and is set to exceed it this year.
The two main divisions of the company, Content and Commerce, made about $250m revenue each in 2024, with the Commerce division seeing an increase of 160% in sales, whilst the Content division is losing money.
Beast Industries has around 500 employees, has never made a profit, and has lost $200m over the past few years.
Investors are buying tens of millions of shares from employees and existing shareholders to allow them to cash out some of their stakes.
Looking forward, the company is planning to launch a snacks brand, a beverages range, a cereal brand, and a mobile gaming division, with an IPO planned in two to three years.
Overall, Beast Industries is expecting to make at least $900 min re v e n u e in 2025, r i s in g t o$ 1.6bn in 2026.

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