The Sonos app fiasco: how a great audio brand nearly ruined its reputation
1 min read
Summary
In May 2024, Sonos released an overhauled app for Android and iOS that was meant to simplify the user experience and be more modern, resulting in a backlash from users.
The controversial redesign resulted in the company apologizing and delaying the launch of two products that were supposed to debut this year.
In an attempt to win back customers, Sonos has been gradually adding back features that were missing at launch.
This week, the company confirmed that it explored the possibility of re-releasing its previous app, before deciding against the idea.
CEO Patrick Spence previously said in an AMA that he was “until very recently” hopeful that the company could rerelease the old app.
Meanwhile, Sonos has announced another round of layoffs as it attempts to cut costs.